I recently thought “What the f***?” when I heard a (French) radio commercial for a weight loss center called “Terraform“.

You probably know that “terraforming” refers to reshaping whole planets, to make them more earth-like or at least inhabitable by humans. So the idea of an analogy between reshaping a whole planet and losing some weight did not exactly strike me as being a politically correct euphemism.

Today, I finally realized that the company’s name is actually “Theraform” (which sounded just the same on the radio). Funnily, even former guests of this beauty and health center (aka fat camp) get the name wrong and refer to it as either terraform or teraform.

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