Handball is, after soccer/football, probably the most popular team sport in Germany (and, in case you happen to care, Germany is currently the “reigning” world champion in men’s handball, with the women coming 3rd in the recent world championship).

I’m not a big fan of the sport, but at least I knew that Germany had a professional handball league called “Handball Bundesliga“. Now it doesn’t exist anymore.

Instead, “we” now have a TOYOTA Handball-Bundesliga.

I wonder if the NBA will also be replaced by the DAIMLER-CHRYSLER-National-Basketball-Association. Or how about ministries? “The following statement by the secretary of state is brought to you by Lockheed Martin. Secretary of state – we never forget who we’re working for.”

PS: Just to “explain” the sarcasm above (in case you’re not familiar with all the evil companies on the planet): Lockheed Martin is the world’s largest defense contractor and THEIR slogan is “We never forget who we’re working for.”