During cheese commercials on TV they have to show here in Switzerland a warning along the lines: “Exercise regularly to stay healthy.” I guess it kind of makes sense.

But I think it would make even more sense to display a slogan during detergent commercials: “Doing the laundry is not a gender-specific job.” I’ve never seen a laundry commercial where the guy praises the latest revolution in cleaning power, while the woman has a relaxed breakfast.

Advertisements